It’s 2023, an era of advanced and ever-evolving marketing landscape. If there’s a key concept that businesses must need to understand in order to bolster their brand influence, that would be taking social media marketing strategy to the next level.
It is essential to be mindful of the most productive methods for developing brand recognition and connecting with potential customers, as there are numerous innovative approaches and emerging trends at your disposal.
Which is why in this blog post, we will delve into one of the popular and particulatly novel tactic that can help you increase brand awareness in 2023–social listening. If this sounds new, this post will help you navigate through this strategy as well as influencer marketing strategies to explore content marketing beyond sales pitches and short-form video trends. Plus we’ll tackle online tools to help you in embracing an omnichannel approach in today’s hyper-connected world.
So whether you’re a seasoned pro or beginner, at the end of this post, you’ll learn how to engage with followers and make a successful brand strategy. Tune in until the end.
Table Of Contents:
- Social Listening for Brand Awareness
- Influencer Marketing Strategies
- Content Marketing Beyond Sales Pitches
- Short-form Video Content Trends
- Adopting AR, VR, AI & Metaverse Technologies
- Omnichannel Marketing Approach
- Data-driven Decision-making & KPIs
- Engaging with Followers on Social Media Platforms
Social Listening for Brand Awareness
Social listening is not your ordinary gossip. In the real world, you have probably heard rumors about you from other people. They make talk about how amazing you are, or they may spread negative things about you to others. The same concept happens in social listening for brand awareness. This is a key trend driving brand awareness. It means monitoring your social media presence, and observing what customers are telling about your products or services online.
Utilizing tools like Sprout Social can help marketers track conversations about their brand and gain valuable insights into customer preferences, measure real business impacts, and increase visibility online. While this is no longer a secret tactic, you can nevertheless stay ahead of the curve so you can effectively grow your brand awareness.
Tracking Brand Mentions Across Various Platforms
Your next question would probably be how? To build your brand strategy this year and moving forward, it’s essential to monitor mentions across different social media channels. This allows you to understand how potential customers perceive your products or services while identifying areas that need improvement.
Some effective ways to track mentions include:
- Setting up Google Alerts for specific keywords related to your brand.
- Monitoring hashtags and mentions with social media management tools such as Hootsuite or Buffer on Twitter and Instagram.
- Analyzing data from review websites like Yelp or Trustpilot where customers share feedback about their experiences with brands.
Analyzing Consumer Sentiment To Improve Products Or Services
Beyond tracking mentions, analyzing consumer sentiment is another crucial in measuring brand awareness success. Grasping the sentiment of customers towards your organization – be it positive or negative – enables you to make enlightened decisions regarding product innovation and promotional activities in the future. That is why having testimonials or working towards encouraging reviews from your customers is a must.
Some methods for assessing consumer sentiment include:
- Gauging overall satisfaction levels – Look through surveys sent out via email or posted on social media platforms, and analyze their ratings for your products or services.
- Taking note of recurring themes– This can be done within customer reviews (e.g., common complaints) which may indicate areas needing attention within operations processes. If you are a restaurant owner, are the common complaints on the long waiting times, the ambience, or the food? You can keep track of this so you can make specific actions.
- Utilizing AI-powered tools- Use Brandwatch to automatically analyze large volumes of social media data, identifying trends and sentiment patterns that may not be immediately apparent.
By using AI-powered tools and analyzing customer reviews, businesses can gain insight into the market to stay ahead of competitors, increase brand awareness and build trust with potential customers. These social listening strategies, can also help businesses make informed decisions based on real-time feedback from their target audience – ultimately driving sales and fostering long-term loyalty among consumers.
But that does not end there, you can also utilize influencer marketing strategies, to further enhance visibility and credibility in the marketplace.
Influencer Marketing Strategies
Influencer marketing will continue to be a powerful way for businesses to reach new audiences and increase brand awareness this 2023. By partnering with popular social media influencers whose followers align with your target market, you can expand your potential customers’ reach and grow your brand’s influence.
To make the most of this strategy, consider these key steps:
Identifying the Right Influencers for Your Niche
Finding the perfect influencer requires research into those who share similar interests as your target audience. Start by exploring relevant hashtags on platforms like Instagram or Twitter and analyzing which users have significant followings within that niche. If you in the healthcare industry try searching for #wellnesscoach, #fitnessguru, #healthexpert, and more..
Hunt for influencers who generate content that connects with their audience while still maintaining an original tone.
Crafting Compelling Sponsored Content
To ensure a successful partnership between brands and influencers, it is crucial to create sponsored content that appeals to both parties’ audiences without feeling overly promotional. Collaborate closely with chosen influencers when developing campaigns so you can take into account their unique style while incorporating elements from your own brand strategy.
Here’s some helpful ways to do it:
- Tip: Use storytelling techniques in sponsored posts or videos to engage viewers more effectively than traditional sales pitches.
- Bonus: Encourage user-generated content (UGC) by asking followers to share their experiences using branded hashtags – further driving engagement across social media channels. Try asking for their fitness journey and encourage them to use the hashtags #myfitnessjourney or #fitnessjourneywith(brand).
The coming year promises even greater opportunities for businesses to leverage influencer marketing in their quest to bolster brand influence. By identifying the right influencers, crafting compelling content that resonates with followers, and staying ahead of emerging trends within this space – your company can enjoy a competitive edge in 2023.
But to further bolster your presence online, exploring creative collaborations is not enough, you need to also develop informative blog posts targeting specific keywords beyond sales pitches.
Content Marketing Beyond Sales Pitches
In 2023, businesses should also look beyond traditional sales pitches and explore alternative promotion channels that provide value to their target audience. This includes creating high-quality SEO content satisfying informational search intent or collaborating on guestographics which are infographics created in collaboration with other brands to diversify promotional efforts.
These concepts might be new, but here’s some ways that you can make this happen.
Develop Informative Blog Posts That Target Specific Keywords
Rather than focusing solely on product promotions, consider crafting informative blog posts that address the needs and interests of your potential customers. By targeting specific keywords related to your industry, you can improve your website’s visibility in search engines, drive more organic traffic, and ultimately increase brand awareness.
For example, a company selling eco-friendly products could write articles about sustainable living tips or the benefits of using environmentally friendly materials.
- Identify relevant topics- Based on keyword research, find topics that are trending and also valuable for the people in your target audience. For example, Ozempic is quite a trending weightloss topic in the healthcre industry today. Be a credible source by writing first about the topic.
- Create engaging headlines- Make sure that it piques reader interest. Try headlines like ‘The Secret To Weightloss is Here’ or ‘How To Lose Body Fat Without Exercise’
- Include actionable advice- Backed by credible sources or studies and testimonials.
- Promote content- Get the word out through social media channels for wider reach.
Explore Creative Collaborations for Mutual Benefit
Apart from producing valuable content independently, partnering with complementary brands can also help boost brand awareness. One effective way is by creating guestographics – infographics designed in collaboration between two companies sharing similar values or customer bases.
These visually appealing pieces not only showcase expertise but also expose both parties’ audiences to each other’s offerings.
- Select suitable partners- Choose those who share common goals or audience demographics Note: Ensure there is no direct competition between the collaborating brands.
- Brainstorm ideas- This can help make a visually appealing and informative infographic
- Design the guestographic- Make sure to incorporate both brands’ logos and color schemes
- Promote the content on social media platforms- You can also promote this on newsletters, or blog posts to maximize exposure Note: Both parties should promote the collaboration to their respective audiences for maximum impact.
By focusing on providing value through informative content and creative collaborations, businesses can effectively build brand awareness without relying solely on sales pitches. This approach not only attracts potential customers but also fosters trust among existing ones by demonstrating expertise in your industry niche.
Overall, content marketing beyond sales pitches is an effective way to build brand influence and reach potential customers. But you can maximize this by exploring creative video content trends, read on.
Short-form Video Content Trends
In 2023, short-form video content will continue to gain popularity as an effective way for brands to capture user attention and convey their message. This type of content is particularly suited for platforms like TikTok or Instagram Reels, where users are accustomed to consuming bite-sized videos that pack a punch.
That is why in order to stay ahead in the coming year, businesses should focus on creating engaging short-form videos tailored specifically for these platforms.
Creating Platform-specific Video Concepts
It’s essential to generate video ideas that take into account the distinctive characteristics and user preferences of each platform.
For instance, TikTok videos often incorporate trending music tracks and dance challenges while Instagram Reels may showcase product demonstrations or behind-the-scenes footage. Consider researching popular trends within your niche and brainstorming creative ways to integrate them into your brand strategy.
So when using Tiktok, make sure the trending sounds and hashtags you use are relevant to your industry. As for Instagram Reels, it should showcase products in action or share relatable lifestyle content related to your brand.
In order to do that, here are some ways to start:
Incorporate Storytelling Techniques within Limited Timeframes
The key challenge with short-form video content lies in telling a compelling story within a limited timeframe – typically under one minute. To do this effectively, you’ll need strong storytelling techniques that can quickly engage viewers while conveying essential information about your brand exists.
Some of the proven tips to win in this regard are the following:
- Showcase benefits: Focus on highlighting the value proposition of your product/service rather than simply listing features. If you are selling a skincare product, highlight how it can lighten their skin easily or how it can protect them from sun damage.
- Use visuals: Make use of eye-catching imagery and animations to grab attention and convey your message more effectively.
- Create a narrative: Build an emotional connection with viewers by sharing relatable stories or experiences related to your brand as if you are making a story.
To further increase brand awareness through short-form video content, consider collaborating with influencers who have established credibility within your target audience. By partnering with these influential individuals, you can tap into their follower base and drive sales while growing brand awareness among potential customers. For more information on how to make the most of influencer marketing, our Influencer Marketing Strategies section is a great resource.
Additionally, you can adopt AR, VR, AI & Metaverse technologies in your marketing campaigns you can further bolster your brand influence this 2023.
Adopt AR, VR, AI & Metaverse Technologies
Many businesses many not be aware of this but they should leverage the potential of AR, VR, AI and metaverse technologies to differentiate from competitors while enhancing customer experiences in 2023 and beyond.
The emerging concept of the metaverse presents exciting possibilities for immersive virtual communication that businesses need to prepare for in order to stay ahead.
Implement AR and VR Experiences in Marketing Campaigns
AR and VR technologies can be used effectively within marketing campaigns to create interactive product demonstrations or provide customers with a more engaging shopping experience.
For example, big brands like IKEA have already implemented AR apps allowing users to visualize furniture items within their homes before making a purchase decision. To increase brand awareness through these innovative channels try incorporating the following:
- Create captivating AR-based advertisements showcasing your products or services.
- Incorporate VR experiences into events such as trade shows or product launches.
- Partner with popular gaming platforms utilizing AR or VR technology for co-branded promotions.
Leverage AI-powered Chatbots for Customer Support
AI-powered chatbots have also become an essential tool for providing efficient customer support, as they can quickly answer frequently asked questions and direct users to relevant resources.
By implementing AI-driven chatbot solutions:
- Fast Rate- Improve response times for customer inquiries.
- Convenient- Businesses can reduce the workload on their customer service team.
- Customizable- You can create a more personalized experience for potential customers, helping build trust in your brand.
Prepare Your Business for the Metaverse
It does not stop with AR and VR or AI-powered Chatbots, metaverse is an emerging concept that refers to a collective virtual shared space where users can interact with one another through avatars or digital representations of themselves. As the metaverse advances, companies should consider how they could use it to increase their visibility and connect with larger groups of people.
To prepare for this shift here are some things that you can do:
- Educate yourself- Learn about current developments in metaverse technology and its potential applications within your industry niche.
- Incorporate elements of virtual reality- Use them into existing marketing campaigns or social media channels as appropriate.
- Consider investing- Start in early-stage metaverse platforms or partnering with companies specializing in creating immersive experiences tailored towards specific industries or interests.
Adopting AR, VR, AI & Metaverse Technologies can help your brand stay ahead of the competition and gain a competitive edge in 2023 especially when you partner it with an omnichannel marketing approach.
Omnichannel Marketing Approach
In 2023, an omnichannel marketing approach will play an integral role in increasing brand awareness. Reaching a wider audience requires consistent messaging across various touchpoints, including email campaigns designed to boost confidence among hesitant buyers, podcast appearances positioning experts within industry niche and even publishing e-books as lead magnets.
Craft Cohesive Messaging Across Multiple Channels
To create a successful omnichannel marketing approach, the first step is to develop consistent messaging that resonates with your target audience across various platforms while keeping the essence of your brand strategy. This includes tailoring content for each channel while maintaining the core message of your brand strategy. For example:
- Emails- Personalize subject lines and include relevant offers based on customer preferences.
- Social media- Share engaging visuals accompanied by informative captions that highlight key product features or benefits.
- Paid ads- Design eye-catching creatives with clear calls-to-action (CTAs) to drive sales conversions.
Explore Platforms Like Podcasts or E-Books
Beyond traditional marketing efforts such as social media advertising and search engine optimization (SEO), consider leveraging unconventional platforms like podcasts or e-books to reach new potential customers. While these are not new techniques, surprisingly, only a few are using this in their marketing strategies. So be one of those who are now reaping the benefits from this platform.
- Podcasts- Partnering with popular podcast hosts related to your industry can help you tap into their loyal listener base. Be sure to provide valuable insights during your appearance, rather than just a sales pitch.
- E-Books- Publishing an e-book that addresses common pain points or challenges faced by your target audience can establish you as a thought leader in your niche. Offer the e-book as a free download to collect leads and nurture them through email marketing campaigns.
By blending these strategies into your omnichannel strategy, it can not only raise recognition for your brand but also create trust with prospective buyers, resulting in higher conversions and enhanced income generation for your enterprise by 2023. To further enhance this strategy, data-driven decision making and KPIs are key for tracking progress and optimizing performance.
Data-driven Decision-making & KPIs
To properly evaluate brand awareness, businesses must emphasize data-driven decision-making and define key performance indicators (KPIs). This allows them to guarantee that their marketing activities are producing favorable outcomes while also highlighting opportunities for development or expansion. Tracking online mentions of your business with tools like Google Alerts can provide useful insights into consumer sentiment.
Set Measurable Goals Through KPIs
To set measurable goals that align with your business objectives, consider the following steps:
- Identify specific targets- They must be related to increasing brand awareness such as website traffic, social media engagement rates, or new customer acquisition.
- Determine a timeframe- This must be within which you aim to achieve these targets – e.g., quarterly or annually. Make sure that it is achievable.
- Select relevant metrics- It should accurately reflect progress towards achieving each target; examples include organic search rankings for targeted keywords or referral traffic from influencer partnerships.
- Analyze collected data- This must be done regularly to assess progress and make necessary adjustments in marketing strategies accordingly.
Monitor Online Mentions With Tools Like Google Alerts
This is one of the main ideas behind social listening. Thankfully, Google Alerts is a free tool provided by Google that allows users to monitor online mentions of their brands across various platforms. This helps identify trends in public perception while offering opportunities for timely engagement with potential customers who express interest in your products/services.
To maximize its effectiveness create alerts using different variations of your brand name including common misspellings/abbreviations; this ensures comprehensive coverage of all possible mentions on the web. It does not just stop with monitoring social media brand mentiones, to ensure continued success it is also essential for brands to engage with followers on social media platforms through a tailored strategy that reflects their target audience’s interests.
Engaging with Followers on Social Media Platforms
By sharing compelling content related to the interests of your target market, answering questions, and addressing daily problems faced by users – you foster trust among consumers while attracting new ones in the process.
Develop a Responsive Social Media Strategy
To increase brand awareness effectively, it’s crucial to develop a responsive social media strategy tailored towards your specific audience. You have to up-to-date and have a fast response time so that it could still be relevant to your audience.
This typically involves the following:
- Analyze your current follower base– Identifying which demographic section you are most well-known then look at their preferences.
- Determine social media channels– It is important to also know where your base is most active. This could be on Twitter, Instagram, or Facebook.
- Schedule regular posts- Once the factors above are established, look at optimal times to posts for maximum engagement. For example they could be more active at night or in the late afternoon so make sure you engage with them at that specific times.
- Monitor analytics- This data will help you track performance and make necessary adjustments.
Share Relatable Content Tailored Towards Target Audience
Lastly, growing brand awareness through social media requires sharing relatable content that appeals directly to your desired demographic. Consider these tips when crafting shareable posts:
- Create visually appealing graphics- Eye-catching visuals can help draw attention from scrolling users; try using tools like Canva or Adobe Spark for easy graphic design creation.
- Focus on Storytelling– Share stories that evoke emotion and provide an insight into your company culture, products/services and the impact they have on customers.
- Utilize user-generated content- Encourage followers to share their experiences using a branded hashtag; this not only fosters engagement but also serves as social proof for potential customers browsing online.
- Stay up-to-date with trends- Monitor trending topics and hashtags relevant to your industry; participate in these conversations by sharing timely posts that showcase your brand’s expertise and unique perspective.
There you have it! By embracing the latest trends and technologies, businesses can bolster their brand influence in 2023. Remember, social listening is ky in providing an effective way to monitor customer sentiment, while influencer marketing strategies help spread awareness of your products or services. Content campaigns are also equally important especially as they providing value along with the best practices in implementing them. Investing in AR/VR technology and exploring alternative channels like metaverse are likewise opportunities you don’t want to miss in increasing visibility among target audiences.
By following the proven and tested ways above, you can take your brand to the next level this 2023. If you are unsure where to start, work with a growth marketing agency that provides SEO, CRO and SEM solutions that can help you maximize your influence through targeted campaigns tailored to meet your unique business needs. Schedule a free consultation today!